Sunday, December 27, 2009

Drink your sorrows away with more eggnog, editors?

Merry Belated Christmas!  This holiday, fashion editors all across the city and country opened up the New York Times Style Section to read about how fashion bloggers have taken over this year and have commanded a supremely large amount  of power when it comes to determining trends, street style and even front row seats at fashion shows in our city, Milan, London and Paris.

The Times gives us a pretty ominous piece this weekend about how fashion bloggers have 'horned in on Elle and Vogue' this year in the world of style and high fashion.  You're getting booted out of the sexy spotlight, editors.

And we have to admit, we personally would rather read Fashionista, look at, and of course admire The Sartorialist and Garance Dore than flip through Glamour or W at work or at home.  After all, we can see something new and fresh on a day-to-day basis, we can post our opinions and we can easily share trends or iconic images that catch our eyes easily with friends and colleagues.

While it's apparent that the world of print media has been altered and blogging has irrevocably changed the entire landscape, it is a shift that should not have taken the world by surprise this year- after all, many prominent fashion bloggers have been steadily and constantly researching and writing for the past two to three years, but  due to our lovely economy, fall of advertising budgets at various fashion housesand thinner magazines, cuts in editorial departments have ensued and fashion bloggers have risen in stature and influence.

As a sidenote, Gawker's Foster Kramer points out that this entire trend of writing ABOUT fashion bloggers and their rising influence has gotten "a tad bit stale." Because ultimately, he relays, "a majority of fashion writing is predicated on selling the products they're writing about, supported by advertisers selling the same products. Bloggers help get the word out about these products, thereby, more publicity for advertisers, with less hassle, because they're not dealing with major publication divas. So really, fashion bloggers are here to stay, whether anybody likes it or not. "

Well, we like fashion bloggers and we're happy they are here to stay, but duly noted, Gawker. 


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