Tuesday, August 18, 2009

A&F----Accidents and Follies?

The Cut from NYMag discusses Abercombie's latest move: after losing over 25 million in this second quarter, they are............lowering prices! And that's not at all- the label will be shutting down some stores as well. 

A&F, Abercrombie Kids and Hollister has always prided itself for its exorbitantly high prices and targeting pre-teens and teens with All-American looking, semi-naked, buff Caucasian models. People flock to the stores to buy a cotton, gray shirt with a moose/bird/some sort of creature on it for approximately $50. 

In response, the company's CEO Michael Jeffries said "We are young. We are sexy. We are controversial at times. That's what we know how to do and that's the business we own here and are comfortable that we can around the world." 

 It's definitely going to be interesting to see what happens to 'sexy' when "Sale" and "25% off" signs appear on the stores' windows. Maybe the sexy models who lurk in front of the stores will make the sales seem "sexier" by using the sale signs to substitute for clothing? 

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