Just when we thought advertising couldn't get any more annoying, we ran across this: CBS has successfully learned to embed talking video ads inside print magazines.
As a marketing stunt to promote its fall TV lineup, CBS is inserting thousands of two-inch screens in copies of NYC and LA- distributed Entertainment Weekly mags, which will play about 40 minutes of clips from shows like Two and a Half Men.
We have a few issues with this entire shenanigan.
First of all, when we read magazines, we like to read them in peace. Simply viewing a print ad is completely different from having to listen to/watch an irritating voice screech out to you about its company/brand.
And secondly, we can't even begin to imagine how ludicrously expensive this whole concept must be. To make up for costs, are magazine prices going to rise? Can you imagine if this became the future of magazines- spending $15 for Self or Us Weekly? If so, then this is the quickest way to send print media six feet under.
Photo pulled from CNET